The meeting was attended by the Additional Secretary for Industries and Production Mr. Asad Islam Mahni, CEO SMEDA , Ms. Nadia J Seth, representatives from the Ministry of Foreign Affairs, and members of various SME clusters.

During the meeting, representatives of SME clusters expressed serious concerns over visa-related issues faced while participating in international exhibitions. They highlighted that visa applications of SME representatives are often delayed, rejected, or remain pending, which hampers Pakistan’s effective representation at global platforms and limits the exposure of Pakistani products.

Addressing the concerns, Haroon Akhtar Khan emphasized the need for coordinated efforts among SMEDA, the Trade Development Authority of Pakistan (TDAP), and the Ministry of Foreign Affairs to resolve visa-related challenges. He directed that concrete measures be taken to facilitate SMEs in participating in international exhibitions and conferences.

The SAPM also proposed the establishment of a dedicated facilitation desk for SMEs within the Ministry of Foreign Affairs to streamline visa processing and address related concerns efficiently.

Highlighting the Prime Minister’s vision, Haroon Akhtar Khan reiterated that Prime Minister Shehbaz Sharif has directed all relevant institutions to actively promote the potential of SMEs at both national and international levels.

He noted that with proper facilitation, “Made in Pakistan” products have the potential to gain significant recognition and attention in global exhibitions.

To ensure timely resolution of these issues, a committee comprising representatives from SMEDA, the Ministry of Foreign Affairs, and TDAP has been formed. Additionally, SMEDA has been instructed to coordinate with commercial attachés in various countries to create more opportunities for Pakistani SMEs on international platforms.

Haroon Akhtar Khan further directed that commercial attachés across the world actively promote SME products and clusters in international conferences and exhibitions.

He concluded that enhanced global branding of “Made in Pakistan” products would not only boost exports but also contribute significantly to the country’s economic growth.